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  • Writer's pictureMarc Ebinger

The Strategic Value of Podcasting in Business Marketing

Podcasts wield strategic prowess in business, intertwining expertise with a laid-back charm to forge genuine connections that drive marketing success. Initially started by Marc Ebinger, 'Let's Talk Business' has organically grown and now thrives with a diverse team of co-hosts, each an expert in their respective professions. With this substantial growth, the podcast has firmly established its position as a vital mainstay in the San Antonio business community. Today, our conversation is enriched by the presence of Tyler Moore, an experienced Real Estate Agent from the Sage Oak Realty Group, and Roham Carrion, a versatile entrepreneur renowned for curating the 'Born to Hustle' podcast and leading the Small Business Networking Group (SBNG). Read on to learn about the strategic value of podcasting for business marketing with insights from Howie Nestel, the owner of Sharkmatic Advertising.



Should Podcasting Be Part of a Business Marketing Strategy?


The Value of Podcasting in Business Marketing

Podcasting has emerged as a potent tool in the realm of business marketing, as discussed by Howie. Beyond its surface appeal as a medium for casual conversation, Howie delves into the intricate aspects of podcast production, distribution, and monetization. He sheds light on the multifaceted value of podcasts, emphasizing their role as more than just a platform for conversation, but as a strategic element in a comprehensive marketing approach.


Podcasts vs. Structured News: A Business Perspective

The conversation revolves around the distinctive nature of podcasts as platforms for authentic business discussions, contrasting them with the more structured formats of traditional news. Howie and others explore the unique space that podcasts occupy, providing a refreshing avenue for genuine conversations about business matters. The contrast between the flexibility of podcasts and the formality of structured news formats becomes a focal point, offering insights into how businesses can leverage these differences for effective communication.


Podcasting Tips for Aspiring Hosts

Aspiring podcasters are encouraged to take a thoughtful approach before venturing into hosting their own shows. Howie's advice emphasizes the importance of gaining experience as a guest on existing podcasts. By doing so, aspiring hosts can navigate the complexities involved in podcast production and gain valuable insights into the dynamics of engaging conversations. Understanding these intricacies becomes a crucial stepping stone for those looking to establish themselves in the world of podcasting.


Dedication and Vision in Business and Podcasting

Roham's insights underline a common thread between successful business ventures and podcasting endeavors — the need for dedication and vision. The discussion highlights the parallel paths that dedication plays in both realms, emphasizing that standing out in crowded markets requires consistent effort. Roham's perspective serves as a reminder that aligning dedication and vision is a key formula for success, whether in the entrepreneurial landscape or the dynamic world of podcasting.


The Appeal of Podcasts: Laid-Back Conversations with Expertise

Tyler finds the allure of podcasts in their laid-back nature coupled with insightful discussions. Contrary to the oversaturated conventions of the real estate industry, podcasts offer a cool and approachable platform. Moore appreciates the blend of expertise and casual conversation, recognizing that people prefer working with those they like and feel comfortable with. This underscores the unique appeal of podcasts as a medium that combines the relaxed atmosphere of a conversation with valuable insights and expertise.



Teamwork and Values: Tyler Moore's Pursuit of Real Estate Excellence


Real Estate Journey

Tyler Moore's venture into the world of real estate is a captivating narrative that unfolds from his childhood fascination with HGTV to his strategic positioning within the industry. Starting his career in property management and college housing, Moore gained valuable insights before making the transition to real estate sales. What began as an individual endeavor transformed into a dynamic journey as he recognized the power of collaboration and team dynamics. The nuances of Moore's journey highlight the pivotal moments that guided his trajectory, and how his initial solo venture paved the way for the establishment of a successful real estate team.


Building a Successful Real Estate Team

Tyler's success extends beyond individual accomplishments to the strategic formation of a robust real estate team. His deliberate approach to team-building emphasizes collaboration and structure, and the decision to move away from the solo-agent model speaks to a broader strategy geared towards stability. Tyler's team-building strategies, including the implementation of commission profit sharing with equal treatment for all team members, provide a blueprint for success in the competitive real estate landscape. Moreover, the factors that contribute to the sustained success of Tyler's real estate team are their dynamics and structural processes.


Growth Philosophy and Business Values in Real Estate

The core values that underpin Tyler's real estate business are further tackled, offering a glimpse into his growth philosophy. Tyler's emphasis on finding the right people over rapid expansion speaks to a deliberate and thoughtful approach to business growth. The significance of culture, integrity, and aligning interests are not just buzzwords but integral components of his success formula. Aspiring to become one of the largest real estate teams in San Antonio while maintaining an eye on scalability beyond the local area reflects Moore's ambitious vision. Indeed, Tyler's financial knowledge and ability to strike a careful balance between growth and upholding a strong moral compass provide him an advantage in the highly competitive real estate market.



Beyond Boundaries: Roham Carrion's Resilience and Innovation in Career Challenges


Facing Challenges and Military Mindset

In his podcast, Roham Carrion talks openly about the tough times of running a small business, drawing parallels to the determination and work ethic found in the military. Through shared experiences within the Small Business Networking Group (SBNG), Roham highlights the significance of diverse backgrounds in his current ventures. He stresses managing money well in business and facing challenges with a resilient, 'never give up' attitude, inspired by a military mindset.


'Born to Hustle': Entrepreneurs' Resilience and Drive

The 'Born to Hustle' podcast covers the journeys of entrepreneurs, probing the fundamental reasons that led them to begin their ventures. Essential questions such as "What made you wanna do it?" and "What kept you doing it?" echo through the episodes, revealing the driving forces behind entrepreneurial spirits and the tenacity required to sustain these endeavors. Guests share intimate insights, drawing from their experiences and struggles, and offering invaluable advice to both aspiring and seasoned entrepreneurs. The podcast elegantly encapsulates the essence of perseverance, resilience, and the unwavering determination needed to thrive in the entrepreneurial landscape.


Monetization Strategies: Value-for-Value and Personal Branding in Entrepreneurship

Roham meticulously unpacks the intricate strategies involved in monetizing entrepreneurial ventures, with a particular focus on podcasting and personal brand building. The strategy pivots around the concept of 'value for value' podcasting, where the emphasis lies on delivering substantive content that resonates deeply with the audience, thus fostering a reciprocal value exchange. Additionally, the podcast accentuates the significance of cultivating a robust personal brand, leveraging it as a potent asset in the entrepreneurial landscape. Through this exploration, listeners glean invaluable insights into the art of monetization, accentuating the symbiotic relationship between engaging content creation and fostering a strong personal brand.



 

At Let's Talk Business, every conversation is a step closer to success,

navigating every challenge of business with wisdom and wit.




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