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  • Writer's pictureMarc Ebinger

Mastering Business: Lessons from Plumbing and Real Estate Experts

Updated: Aug 25, 2023

In the dynamic realm of business, where innovation and determination intertwine, success stories unfold, and challenges are conquered, there's a show that stands as a beacon of inspiration – "Let's Talk Business." Hosted by entrepreneur and visionary, Marc Ebinger, and business coach, Heather Boehme, this show serves as a platform to delve into the minds of business owners like Max Hicks and Jose Buentello, unravel their journeys, and extract valuable insights that can guide aspiring entrepreneurs.

Spotlight: Plumbing and Real Estate Experts

In the heart of Austin, the plumbing industry experiences a revolution, and leading the charge is Max Hicks, the ingenious owner of Reliant Plumbing. From a single location to expanding his empire to three thriving branches, Max's journey is nothing short of remarkable. With a relentless pursuit of excellence, Max has fostered a culture of motivation within his team. His wise use of challenges and contests to inspire employees to generate positive Google reviews showcases his innovative approach to business growth.

From plumbing, we transition seamlessly into the world of real estate, where Jose from Harvest Real Estate Group shines as a beacon of success. Armed with a 5-star Google rating and the coveted MRP certification for military relocations, Jose's journey is one of passion and dedication. Having transitioned from a desk job, he found his calling in real estate and never looked back.

Max Hicks: Plumbing Maverick

First up, meet Max Hicks – the guy behind Reliant Plumbing, a name that's become synonymous with top-notch plumbing solutions in Austin and beyond. This isn't just your regular plumbing tale; it's a saga of innovation and pushing boundaries.

From One to Three: Plumbing Evolution

Max's journey is like one of those "rags to riches" stories that keep you glued to your seat. Starting from a single location, he's managed to expand Reliant Plumbing into a triumphant trio of branches. Impressive, right? But what's the secret sauce? It's all about motivating his team with a dash of competition. Max knows how to rev up his employees' engines by throwing challenges and contests their way. And the cherry on top? These spur-of-the-moment shindigs lead to a slew of glowing Google reviews.

Plumbing Innovations: Trenchless Magic

Now, let's talk plumbing tech. Max is a wizard when it comes to trenchless pipe repair and relining pipes. It's not just jargon; it's a game-changer. Imagine no digging, less downtime, and a wallet-friendly deal. Max's focus on sustainable solutions and cutting-edge techniques sets Reliant Plumbing apart from the pack.

Max's Plumbing Playbook

Max, a plumber since age 16 (yep, you read that right!), is all about finding the right folks to join his plumbing brigade. And marketing? That's his secret weapon. He's mastered the art of connecting with customers through search demand, ensuring that when you Google "Reliant Plumbing," you're in for a treat.

Jose Buentello: Real Estate Dynamo

From plumbing pipes to the property market, let's introduce you to Jose from Harvest Real Estate Group. Get ready to pick up some real estate gems from this guy.

Real Estate Revelations: Beyond Buying and Selling

Jose's story isn't your run-of-the-mill real estate tale. It's a journey fueled by passion, determination, and a burning desire to create generational wealth. After leaving behind a desk job, Jose found his groove in real estate. But it's not just about transactions for him; it's about building relationships and delivering real value.

Weathering Real Estate Storms

Jumping into the world of real estate isn't a stroll in the park, and Jose spills the beans on the obstacles he faces. Picture this: going from a cushy 9-to-5 gig to the unpredictable world of property, balancing family time while grappling with sporadic income, and navigating those nerve-wracking first months without a sale. But Jose's resilience shines through as he shares how he tackled these challenges head-on.

Cracking the Real Estate Code: Marketing Magic

Here's the lowdown on Jose's marketing mojo. Video campaigns, funnel strategies, postcards, and newsletters – he's got it all covered. But it's not just about the tactics; it's about nurturing connections with clients, both old and new. And those open houses and door-knocking? They're not just about making an appearance; they're about leaving a lasting impression.

Tales of Triumph: Navigating Challenges

Now, let's get into the nitty-gritty. Both Max and Jose have had their share of obstacles, and they've turned them into stepping stones.

Max's Plumbing Plunge

Max has faced his fair share of challenges, from navigating the intricacies of slow permitting in San Antonio to adjusting pricing to match market demands. But his laser focus on assembling a top-notch team and unleashing killer marketing strategies has solidified Reliant Plumbing's reputation.

Jose's Real Estate Ride

Jose's journey wasn't all smooth sailing either. Balancing the rollercoaster of real estate with family life, diving into the unknown realm of self-employment, and navigating financial hiccups during those initial months were just a few of his struggles. But his unyielding commitment to building and maintaining a sales pipeline, combined with his marketing savvy, has powered him through.

Learning for Life: Lessons to Remember

Here's the kicker – the takeaways from Max and Jose's journeys aren't just for business buffs. They're nuggets of wisdom that can light up your own path, no matter where you're headed.

Lesson #1: Embrace Challenges

Max and Jose didn't let challenges knock them down. Instead, they used them as springboards for growth. Slow permitting or financial struggles – they faced them head-on and emerged stronger.

Lesson #2: Innovation is Key

Whether it's Max's out-of-the-box employee motivation or Jose's creative marketing strategies, innovation is the name of the game. Embrace the uncharted and you might just discover your winning formula.

Lesson #3: Relationships Matter

Both these experts emphasize the power of relationships. Whether it's fostering connections with clients or building a dream team, the human touch is what sets you apart.

So, there you have it – a whirlwind tour through the captivating worlds of plumbing and real estate. Max and Jose have shown us that success isn't about dodging challenges but about tackling them with gusto. And hey, whether you're aiming for the plumbing throne or conquering the property kingdom, remember that innovation and connections are your trusty sidekicks.

As the curtain falls on this episode of "Let's Talk Business," take a moment to reflect on the journeys of Max Hicks and Jose.


Let their stories inspire you to embrace challenges, spark creativity, and nurture relationships. Who knows, the next time you face a plumbing predicament or dip your toes into the real estate sea, their insights might just be your guiding light. So, go ahead – let's talk business!




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