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  • Writer's pictureMarc Ebinger

Let's Talk Business: Custom Cars, Special Orders, and R&L's Niche in Auto Sales

Updated: Oct 31, 2023

Life's a highway, and in business, it's a turbo-charged one. In other words, life and business are both fast-paced and full of opportunities, challenges, and constant changes, similar to a high-speed highway. Today, we're shifting gears and cruising through the twists and turns of automotive sales, where every conversation is an opportunity and every mile driven is a lesson learned. Hosted by Marc Ebinger and co-hosted by Howie Nestel, in the recent episode of Let's Talk Business, guest Ronney Vargas, a Sales Professional at the renowned R&L Certified Auto Group, drives us through automotive sales, marketing strategies, and the keys to success in the competitive car industry. As you go along with the blog, you'll get to peek into Ronney's unique auto sales approach and gain insights into how R&L Certified Auto Group has excelled in customer satisfaction, digital marketing, and building lasting relationships with its customers.

Ronney's Winning Auto Sales Strategy

Ronney Vargas, an experienced player in the automotive sales arena, emphasizes the importance of maintaining a high-tempo, enthusiastic demeanor when engaging with potential customers. For Ronney, it's not just about selling vehicles; it's about building trust and excitement in every interaction.

Crafting Customer Satisfaction

R&L Certified Auto Group has received over 900 Google reviews with a rating of 4.2, showcasing their commitment to customer satisfaction. Ronney Vargas and the team at R&L prioritize exceeding customer expectations, and they've done it with remarkable success.

The Power of Social Media

The dealership maintains a strong social media presence with over 2,000 Facebook followers and a continuous stream of posts, videos, and deals. This online marketing success is masterminded by the owner, Andy Elliott, and his dedicated marketing team. Through various platforms, they engage with their audience and keep them informed about the latest offers and developments, a crucial aspect of modern marketing.

Online Marketing and Measurement

R&L Certified Auto Group's approach to online marketing involves using Facebook Business to track critical statistics, such as video views, allowing them to make informed decisions and reach their target audience with precision. This data-driven approach ensures that their marketing efforts are not only effective but also highly efficient in reaching potential customers online.

Special Orders and Extended Warranties

In addition to standard offerings, R&L Certified Auto Group provides special vehicle orders, post-inspection purchases, and extended warranties to cater to diverse customer needs. This flexibility in offerings demonstrates their commitment to meeting the unique requirements of their clientele, ensuring that each customer gets the car and service they desire.

Trust and Relationship Building

In the car business, building trust is crucial. R&L Certified Auto Group focuses on rapport building, customer connections, and the power of word-of-mouth referrals. Their emphasis on trust goes beyond simple transactions; it's about building lasting relationships. In this way, they've become more than just a dealership; they've become a trusted partner for their customers.

Building Long-Term Relationships

Their core objective is to build long-term relationships by fostering personal connections that go beyond the initial sale, ensuring repeat business and a loyal customer base. By putting a strong focus on the long-term value of their customer relationships, they are securing their place as a top choice for those seeking vehicles and automotive services.

Financing and Interest Rates

To facilitate car purchases, R&L Certified Auto Group offers flexible financing terms, ranging from 36 to 72 months. They also provide insights into current interest rates to assist potential buyers in making informed decisions about their vehicle purchases. This transparency and flexibility in financing options make the car buying process smoother and more accessible for a wide range of customers.

Success in the Car Business

Success in the car business, as Ronney Vargas points out, depends on being a "people person," dedication, and a strong work ethic, which can lead to recurring revenue. Building a career in this industry requires a unique blend of personal skills, commitment, and hard work. It's not just about selling cars; it's about building a reputation as a trusted and dedicated sales professional.

Competitive Industry Dynamics

The car industry is dynamic and competitive, where adaptability and understanding market trends are crucial to staying ahead. It's an ever-evolving landscape where businesses must be agile and ready to embrace change. Those who thrive in this competitive field understand the importance of staying current and continuously improving their approach to meet the demands of today's customers.

Specialty Car Orders and Industry Connections

Our journey concludes by exploring the possibilities of specialty car orders and the significance of industry connections in the automotive sector. Ronney Vargas shares valuable insights into how knowing the right people and offering unique, personalized options can set a dealership apart in a crowded marketplace. By leveraging industry connections, they can offer their customers something truly distinctive.

As we wrap up this episode of "Let’s Talk Business," we hope you've enjoyed this insightful exploration of automotive sales and marketing. With our hosts, Marc Ebinger, Howie Nestel, and the guest Ronney Vargas, we've uncovered the strategies and practices that have propelled R&L Certified Auto Group to succeed in the competitive car industry.

This isn't the end of our journey; it's just one pit stop in the ever-evolving world of business. Stay tuned for more fascinating discussions on entrepreneurship and success. Whether you're a car enthusiast or a business aficionado, the secrets revealed in this episode offer valuable takeaways for various industries.


Onward to new adventures in business and beyond. Until our next chat on Let's Talk Business, keep driving towards your goals and stay inspired! Don't forget to drop by for more business insights!




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