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  • Writer's pictureMarc Ebinger

How Do Content Management Systems Benefit Businesses?

Carlos Moore, owner of Per4mance Printing, explains his concept of a content management system (CMS) for digital signage and its advantages for business owners, emphasizing the ease of managing sign information from anywhere.

Marc:

Alright, Carlos, so content management system, what is that?


Carlos:

Content management system is a software-based, internet-based software that allows you to control the programming and what goes to digital signage remotely.


Marc:

Okay, and what's the benefit to the business owner?


Carlos:

Oh, the benefit is huge. For example, let's say I'm overseas and there's an issue and "Hey, we need an update on one of our signs". Simply get on my computer, change it, and send it to as many machines as it affects all at one time.


Marc:

Okay? So it's remote access. You can engage with it and tell it what to do and change the images change.


Howie:

Business owners can give it to their agency and the, and tell the agency for the next 12 months, this is the programming I want to do, and then they take care of it. I'm sure you could probably even pre-program some of it, right?


Carlos:

Yes. You can pre-program it. You can set it up for different days of the week at different times.




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