top of page
  • Writer's pictureMarc Ebinger

Cracking the Code of Successful Website Creation and the Driving Force Behind Social Media Strategy

In the bustling industry of entrepreneurship, where innovation and creativity reign supreme, "Let's Talk Business" hosts Marc Ebinger and Howie Nestel can surely be your trusted guides to navigating the dynamic landscape of San Antonio's business scene. In this episode, we're digging deep into the systems of web design, marketing, and some exchange of relevant business stories with Madeleine Nerio, a TikTok and social media marketing expert and the brains behind Mad Media. Whether you're an entrepreneur yourself or curious about website creation and the driving force behind social media strategy, there's always something here for everyone to connect with and learn from.

Voices of Insight: Meet the Podcast Hosts

Before we jump into the rich insights shared in this episode, let's get to know the hosts of "Let's Talk Business" a little better.

Marc Ebinger

Marc Ebinger, one of the podcast's hosts, brings a wealth of entrepreneurial experience to the table. His deep understanding of the San Antonio business landscape makes him the ideal guide for budding entrepreneurs and seasoned business owners alike. With his finger on the pulse of the city's economic heartbeat, Marc leads the charge in exploring the topics that matter most to entrepreneurs.

Howie Nestel

Co-host, Howie Nastel, isn't just a seasoned entrepreneur; he's also a dynamic public speaker and the owner of Sharkmatic Advertising. His ability to articulate complex concepts in a relatable manner has made him a sought-after speaker in the business community. Howie's insights into marketing and branding are sure to leave you inspired.

Cracking the Code of Successful Website Creation and the Driving Force Behind Social Media Strategy

Let's jump into the heart of this enlightening conversation. Madeleine Nerio, the owner of Mad Media, takes center stage as she shares her expertise in web design and marketing strategies. Here are the key takeaways:

The Credibility of Websites

Madeleine starts the discussion by emphasizing the importance of having a website, even if it serves as an entry point to further conversations. In today's digital age, a website is often the first interaction potential clients have with your brand. It's a virtual business card, and its design and user-friendliness can significantly impact your credibility.

Say No to Templated Websites

Howie chimes in with a valuable piece of advice: avoid templated websites like the plague. Originality is the name of the game when it comes to web design. Your website should be a reflection of your unique brand personality. Madeline and Howie agree that embracing originality sets you apart from the competition.

The SEO Advantage

In the world of web design and marketing, SEO reigns supreme. Howie highlights the significance of search engine optimization in driving organic traffic to your website. Understanding the intricacies of SEO and implementing effective strategies can lead to higher visibility and, consequently, more potential clients.

Understanding Client Goals: The Secret Sauce to Social Media Management

Moving beyond web design, Madeleine and the hosts get into the realm of social media marketing. Here's what you need to know:

Know Your Client Inside Out

Madeleine places a strong emphasis on understanding the intimate details of a client's business, especially when it comes to managing their social media presence. This in-depth knowledge allows her to craft content that resonates with the target audience and drives engagement.

The Drama Fee

Business drama is an unavoidable reality, and it can wreak havoc on your brand's reputation. Mad Media takes a unique approach by offering PR services and charging a "drama fee." This innovative strategy not only helps clients manage crises effectively but also underscores the importance of addressing drama promptly.

Facing the Inevitable

In today's hyperconnected world, business issues can't escape public attention. Negative headlines and social media controversies can severely impact your reputation. Marc, Howie, and Madeleine discuss strategies for mitigating the damage and learning from such experiences. Whether it's disgruntled employees or partners leaving on bad terms, these situations can cause emotional and financial distress. However, addressing drama head-on is not just a necessity but a valuable learning experience.

The Birth of Mad Media: A Tale of Entrepreneurial Tenacity

Madeleine Nerio's journey from her previous marketing venture to the creation of Mad Media is a testament to her entrepreneurial spirit:

Client Loyalty

Mad Media's origins can be traced back to Madeleine's decision to leave her previous marketing business. What followed was a testament to her skills and client loyalty. Her clients followed her, creating the foundation for Mad Media's success.

TikTok Experimentation

Madeleine's journey into the world of TikTok content creation was a pivotal moment. Her experimentation with this platform led to significant success, showcasing the power of adaptability and staying attuned to emerging trends.

Navigating Social Media Challenges: Authenticity is Key

Social media marketing presents its own set of challenges, which Madeleine and the hosts explore:

The Pitfalls of Outsourcing

Many businesses opt to outsource their social media content production overseas to cut costs. However, this can lead to the use of non-authentic content, potentially resulting in shadow banning or account suspension. Authenticity should always be the driving force behind your social media strategy.

The Need for Adaptability

The rapidly changing landscape of social media trends requires professionals in the field to be agile and adaptable. Staying ahead of the curve is essential to maintain a competitive edge.

Passion, Excellence, and the Pursuit of Joy in Work

Throughout the conversation, it becomes clear that passion and excellence are guiding principles for Madeleine, Marc and Howie:

A Drive for Excellence

Madeleine's passion for her work fuels her constant quest for excellence. Regardless of the ever-shifting sands of business, her commitment to maintaining high standards remains unwavering.

Finding Joy in Results

For Madeleine, finding joy in achieving results and helping clients succeed is what keeps her going. Passion and the pursuit of excellence are the twin engines driving her work ethic.

Embracing Uncertainty: A Personal Philosophy

As the conversation wraps up, Madeleine shares her personal philosophy on embracing uncertainty:

The Unpredictability of Life

Life is inherently unpredictable, and no amount of planning can completely eliminate uncertainty. Embracing change and trusting the journey is what keeps Madeline open to new possibilities and fuels her personal and professional growth.

"Let's Talk Business" provides invaluable insights into the world of entrepreneurship in San Antonio. Through the wisdom and experiences shared by Madeleine Nerio, Marc Ebinger, and Howie Nestel, listeners gain a deeper understanding of the importance of web design, marketing strategies, and the art of managing business issues. With passion, excellence, and adaptability as their guiding principles, these entrepreneurs remind us that success in business is a journey worth embracing, even amidst the uncertainties of life.

To connect with Madeleine Nerio and tap into her wealth of expertise, you can visit her website at or drop her a line at 210-907-9402.


In a world where business is both an art and a science, "Let's Talk Business" aims to help you conquer the twists and turns of entrepreneurship with confidence and creativity.




bottom of page