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  • Writer's pictureMarc Ebinger

Adapting, Aspiring, and Achieving: The Zachary Team's Leap into the Real Estate Industry

When it comes to real estate, San Antonio is a city with boundless opportunities. In this episode of Let's Talk Business, hosted by Marc Ebinger, the CEO of Crükus Marketing Agency, and co-hosted by Heather Boehme, a certified Business Coach, we'll be taking an in-depth look at the real estate industry with Gabriel and Kristina Zachary, the powerhouse couple behind The Zachary Team. They have ambitious goals of contributing to the San Antonio skyline with a one-of-a-kind building. But first, let's explore their journey and the strategies that have made them stand out in the industry.

Guest Spotlight: Gabriel and Kristina from The Zachary Team

Navigating the Early Days of the Pandemic

In the midst of the COVID-19 pandemic, Gabriel and Kristina's journey into the real estate industry began. At the time, they had been together for nine months, and the world was facing unprecedented challenges. Gabriel lost his job, which prompted a significant shift in their plans. Simultaneously, they had already made the decision to move in together. The circumstances were far from ideal, but they approached the situation with resilience and adaptability. Stuck in their apartment due to lockdowns, they used this time to explore new possibilities.

The initial months of the pandemic presented an unusual opportunity for self-reflection and exploration. Their decision to embark on a new career path together was driven by a desire to adapt and thrive during uncertain times. The pandemic served as the backdrop to their unconventional journey, shaping their decisions and ultimately leading them into the real estate industry.

Taking the Leap Into Real Estate

The pivotal moment in Gabriel and Kristina's journey came when they decided to transition from the idea stage to actively pursuing a career in real estate. This daring leap into the industry showcased their shared determination and readiness to embrace new opportunities. Their journey wasn't a smooth, pre-planned transition, but rather a calculated risk taken amidst uncertainty.

Their entrepreneurial spirit led them to explore various options, including starting a photography business, but the timing during the height of the pandemic made this venture challenging. It was at this point that Gabriel's aunt, who lived in California at the time, made an unexpected suggestion - real estate. The seed was planted, and Gabriel's dedication to pursuing this new path quickly became evident.

He dived into self-education, devouring YouTube tutorials and discussions to gain an understanding of the real estate industry. The rapid immersion into the world of real estate was a testament to their determination to adapt and succeed in a field they were passionate about.

In the face of adversity and uncertainty, Gabriel and Kristina decided to take action. They turned what might have been seen as a setback into an opportunity for personal and professional growth. This daring leap into real estate, despite the challenging circumstances of the pandemic, demonstrated their belief in their own capabilities and their readiness to take risks in pursuit of their goals.

By daring to take the leap and embracing the idea of a career in real estate, Gabriel and Kristina's journey serves as an inspiration to aspiring entrepreneurs who face uncertainty and adversity. Their story is a testament to the power of adaptability, self-education, and the determination to overcome challenges while pursuing a new path in an ever-evolving world.

Contributing to San Antonio's Skyline

Architectural Ambitions

One of their most remarkable aspirations is to change the San Antonio skyline. Their dream of creating a unique building is not just about making their mark; it's about shaping the future of the city's architecture. This vision reflects their commitment to innovation and pushing boundaries.

City Transformation

Their unique building project has the potential to redefine the cityscape and contribute to San Antonio's overall development. By actively participating in the city's transformation, Gabriel and Kristina aim to create not just a building but an iconic symbol of the city's progress.

Challenges in the Real Estate Industry

The Reality of Real Estate

The real estate industry is no walk in the park, and success doesn't come overnight. It requires discipline, hard work, and a commitment to excellence. Gabriel and Kristina's candid discussion of the challenges they faced is a sobering reminder that real estate is a demanding profession. However, their story also serves as an inspiration for aspiring real estate professionals who are willing to put in the effort.

Financial Planning for Success

Sound financial planning is essential in a profession marked by income fluctuations. Gabriel and Kristina's emphasis on this aspect highlights the importance of financial stability in the real estate industry. Their advice provides a valuable lesson in managing one's finances, whether you're a realtor or an entrepreneur in any field.

Debunking Myths

Gabriel and Kristina take the opportunity to debunk the misconception that realtors become overnight millionaires. This myth, often fueled by glamorous depictions in YouTube videos, can lead many astray. By dispelling this illusion, they shed light on the reality of the real estate business and help newcomers set realistic expectations.

Networking and Client Acquisition Strategies

Importance of Face-to-Face Interaction

In the real estate game, networking is essential. Gabriel and Kristina stress the importance of face-to-face interactions, emphasizing that building relationships is a cornerstone of success in the industry. This personal touch goes a long way in fostering trust and gaining clients' confidence.

Innovative Client Acquisition

They discuss innovative strategies to acquire clients, such as hosting open houses, creating engaging video content, and actively participating in the Chamber of Commerce. By embracing modern marketing techniques and blending them with traditional methods, they ensure a diverse and effective approach to client acquisition.

Real Estate Community

The real estate community in San Antonio is a tight-knit one, and networking plays a crucial role in building trust and attracting clients. By being active in the Chamber of Commerce and engaging with other real estate professionals, Gabriel and Kristina foster a supportive network that not only aids in client acquisition but also provides a platform for continuous learning and collaboration.

Community Engagement and Content Creation

"Trails and Tails" Events

To introduce clients to different facets of San Antonio, Gabriel and Kristina host "Trails and Tails" monthly events. These events are more than just marketing tools; they are a testament to the team's commitment to showcasing the city's diverse and unique experiences. It's about creating a deeper connection with potential buyers and giving them a taste of what life in San Antonio can be.

Incorporating Video Content

They also have plans to incorporate video content into these events. Their focus on creating short-format video content for social media, showcasing million-dollar homes, Airbnb properties, and hotels, is a testament to their innovative approach. This modern marketing strategy caters to the preferences of today's consumers who seek visually engaging content.

Promoting the City

Beyond property showcases, Gabriel and Christina provide informational content on topics like zip codes and local holiday celebrations in San Antonio. This is more than just marketing; it's about educating potential buyers and fostering a sense of belonging. Their dedication to the city's cultural and community experiences enriches the living experience in San Antonio.

Social Events and Helping People

Community-Building Social Events

Community engagement goes beyond property sales for the Zachary Team. They organize social events like "mix and sip" gatherings at various city bars. These events provide a platform for networking and creating a sense of community. They not only enhance the team's reputation but also showcase the vibrant social scene in San Antonio.

Holistic Approach

Their approach to business is not solely about making sales but, more importantly, about helping people. This approach isn't just good for business; it's good for the community as a whole. By placing a strong emphasis on being a positive force in the lives of their clients, Gabriel and Kristina contribute to a more enriching and fulfilling community experience.

Through the engaging tale of Gabriel and Christina from the Zachary Team, we've witnessed a narrative of resilience, adaptability, and audacious ambition. Their visionary approach to navigating the challenges of their profession and daring leaps into uncharted territory provides a window into the future of real estate in this dynamic city.

We invite you to remain engaged with Let's Talk Business. We're committed to bringing you more compelling stories of triumph and innovation in the ever-evolving landscape of San Antonio and beyond. Keep an ear to the ground for future episodes as we go deeper into the world of entrepreneurship, uncovering fresh perspectives and inspirational journeys that can shape the landscape of business.


As we persist in guiding you through the complex world of business one story at a time, remember that on Let's Talk Business, your journey toward success awaits.




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